{"id":88,"date":"2012-02-08T17:10:25","date_gmt":"2012-02-08T17:10:25","guid":{"rendered":"http:\/\/adsonsearches.com\/digital-marketing-news\/?p=88"},"modified":"2025-04-21T06:02:05","modified_gmt":"2025-04-21T06:02:05","slug":"what-is-the-secret-of-success-of-kolaveri-the-viral-marketing-of-the-century-why-this-online-promotion-di","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/what-is-the-secret-of-success-of-kolaveri-the-viral-marketing-of-the-century-why-this-online-promotion-di\/","title":{"rendered":"What is the secret of Success of \u201cKolaveri\u201d, the Viral Marketing of the Century? \u2018Why this Online Promotion Di\u2019?"},"content":{"rendered":"The cross- cultural Tamil-English music- \"Why this Kolaveri Di. \" has created a viral phenomenon, unprecedented in the history of\u00a0online promotion\u00a0in India or even in the global internet\u00a0viral promotions. The quantum of \u2018likes\u2019 both in Youtube and Facebook created was awesome. The video clip placed by Sony Music had attracted over 22 million hits and 85,792 comments on Youtube in just over two weeks. The comments in the main video reached 108,972 and attracted 221,044 likes with a viewership Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

The cross- cultural Tamil-English music- “Why this Kolaveri Di. ” has created a viral phenomenon, unprecedented in the history of\u00a0online promotion\u00a0in India or even in the global internet\u00a0viral promotions. The quantum of \u2018likes\u2019 both in Youtube and Facebook created was awesome. The video clip placed by Sony Music had attracted over 22 million hits and 85,792 comments on Youtube in just over two weeks. The comments in the main video reached 108,972 and attracted 221,044 likes with a viewership Read more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization-seo"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-1q","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":477,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/promoting-online-business-through-social-media-platforms-popular-platforms-for-online-marketers-and-tips-to-handle-the-platforms\/","url_meta":{"origin":88,"position":0},"title":"Promoting Online Business through Social Media Platforms: Popular Platforms for Online Marketers and Tips to Handle the Platforms","author":"admin","date":"February 5, 2014","format":false,"excerpt":"Of late, social media platforms have become popular among internet users and have attracted internet marketers into the platforms.\u00a0 Online business owners can easily reach out to active internet users by attracting them through engaging means.\u00a0 The most popularly used social media platforms are video sharing and social networking websites.\u2026","rel":"","context":"In "Branding"","block_context":{"text":"Branding","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/branding\/"},"img":{"alt_text":"Promoting Online Business through SMO 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/04\/Promoting-Online-Business-through-SMO-1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/did-kolaveri-satisfy-viral-marketing-definitions-what-is-viral-marketing-viral-marketing-and-definition\/","url_meta":{"origin":88,"position":1},"title":"Did Kolaveri Satisfy Viral Marketing Definitions? 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Viral Marketing and Definition","author":"admin","date":"March 21, 2012","format":false,"excerpt":"Viral marketing\u00a0is a marketing technique used by businesses of all sizes.\u00a0 It includes word of mouth, but in the internet world it mainly refers to using social networking sites to increase brand awareness or increase sales in the internet world.\u00a0 With growing number of Internet user every year across the\u2026","rel":"","context":"In "Link Building"","block_context":{"text":"Link Building","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/link-building\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":59,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-promote-online-business-through-social-media-platforms-popular-platforms-for-online-marketers-and-tips-to-handle-the-platforms\/","url_meta":{"origin":88,"position":2},"title":"How to Promote Online Business through Social Media Platforms? Popular Platforms for Online Marketers and Tips to Handle the Platforms","author":"admin","date":"October 31, 2012","format":false,"excerpt":"Of late,\u00a0social media\u00a0platforms have become popular among internet users and thus it became very attractive platforms for\u00a0internet marketers.\u00a0 Online business owners can easily reach out to wide variety of active internet users, and thus attract them through more engaging means.\u00a0 The most popularly used\u00a0social media\u00a0platforms are video sharing and social\u2026","rel":"","context":"In "Pay Per Click & Internet Marketing"","block_context":{"text":"Pay Per Click & Internet Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/pay-per-click-internet-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":90,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-use-pinterest-for-social-media-marketing-a-few-tips-on-best-social-media-promotion\/","url_meta":{"origin":88,"position":3},"title":"How to Use Pinterest for Social media marketing? A Few Tips on Best Social Media Promotion","author":"admin","date":"May 12, 2013","format":false,"excerpt":"Pinterest, a relatively new social media platform, has become a buzzing haven for consumers where they exhibit their preferences and likes for products.\u00a0 This has lead to marketers giving more attention to the site to reach their target audience which currently complement their\u00a0social media\u00a0activities. In Nov 14, 2012 Pinterest launched\u2026","rel":"","context":"In "Social Media Optimization"","block_context":{"text":"Social Media Optimization","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/social-media-optimization\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":264,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/best-way-to-get-a-facebook-account-highly-ranked-from-google\/","url_meta":{"origin":88,"position":4},"title":"Best way to get a Facebook account highly ranked from Google?","author":"admin","date":"February 18, 2014","format":false,"excerpt":"By engaging more on the Facebook page will help in improving the page rank from Google.\u00a0 Generally, pages with more likes usually get high Google rank.\u00a0 In fact, it is not the likes which matter but the way in which the page engages other participants in FB.\u00a0 When there is\u2026","rel":"","context":"In "Branding"","block_context":{"text":"Branding","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/branding\/"},"img":{"alt_text":"Facebook_logo_1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook_logo_1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook_logo_1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook_logo_1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook_logo_1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook_logo_1.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":93,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/why-use-social-media-for-business-promotion-potential-of-social-media-to-build-brands-and-promote-products-and-services\/","url_meta":{"origin":88,"position":5},"title":"Why Use Social Media for Business Promotion? 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