{"id":826,"date":"2015-01-10T06:04:49","date_gmt":"2015-01-10T06:04:49","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=826"},"modified":"2015-01-28T07:20:05","modified_gmt":"2015-01-28T07:20:05","slug":"will-ad-extensions-boost-ctr-in-ppc-account-performance","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/will-ad-extensions-boost-ctr-in-ppc-account-performance\/","title":{"rendered":"Will Ad Extensions Boost CTR in PPC Account Performance"},"content":{"rendered":"\u00a0AdsOnSearches Report on Methods to Boost AdWords Account Performance\r\n\r\nThis is in continuation of the previous month\u2019s discussion on how Sitelink, Call outs and Call Extensions can be created and help in boosting the CTR of PPC accounts.\u00a0 Today, we will be covering some additional extensions so that you can apply them when they are appropriate to your account.\r\n\r\nSeller Ratings Extension\r\n\r\nSeller rating extension records a 5 star rating directly below the display URL within your Adwords Ads. <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/will-ad-extensions-boost-ctr-in-ppc-account-performance\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>\u00a0AdsOnSearches Report on Methods to Boost AdWords Account Performance This is in continuation of the previous month\u2019s discussion on how Sitelink, Call outs and Call Extensions can be created and help in boosting the CTR of PPC accounts.\u00a0 Today, we will be covering some additional extensions so that you can apply them when they are appropriate to your account. Seller Ratings Extension Seller rating extension records a 5 star rating directly below the display URL within your Adwords Ads. Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-826","post","type-post","status-publish","format-standard","hentry","category-pay-per-click-internet-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-dk","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":329,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-improving-displayed-ads-using-ad-extensions\/","url_meta":{"origin":826,"position":0},"title":"Google AdWords: Improving Displayed Ads Using Ad Extensions","author":"admin","date":"March 1, 2014","format":false,"excerpt":"Google results offer a wide range of PPC ad extensions for the brand ad to stand out.\u00a0 By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.\u00a0 Google ad extension will\u2026","rel":"","context":"In &quot;Ad Extensions&quot;","block_context":{"text":"Ad Extensions","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/ad-extensions\/"},"img":{"alt_text":"Google Ad Extension 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=700%2C400 2x"},"classes":[]},{"id":806,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/utlizing-ad-extensions-to-boost-ctr-in-ppc-account-performance-part-1\/","url_meta":{"origin":826,"position":1},"title":"Utlizing Ad Extensions to Boost CTR in PPC Account Performance (Part 1)","author":"dartads","date":"December 19, 2014","format":false,"excerpt":"Ad extensions permit you to append extra info to your text ads. Not solely do these extensions facilitate your ads stand out from different ads on the page, however they'll additionally direct guests into completely different sections of your website or perhaps perform actions on the search page. All of\u2026","rel":"","context":"In &quot;Pay Per Click &amp; Internet Marketing&quot;","block_context":{"text":"Pay Per Click &amp; Internet Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/pay-per-click-internet-marketing\/"},"img":{"alt_text":"Ad Extension","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2014\/12\/Ad-Extension.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":381,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-ad-extensions-a-guide-to-creating-extensions-in-google-adword\/","url_meta":{"origin":826,"position":2},"title":"Google Ad Extensions: A Guide to Creating Extensions in Google AdWord","author":"admin","date":"March 11, 2014","format":false,"excerpt":"Adding site link is a method\u00a0 of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.\u00a0 There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of\u00a0 extensions are added by Google as\u2026","rel":"","context":"In &quot;Ad Extensions&quot;","block_context":{"text":"Ad Extensions","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/ad-extensions\/"},"img":{"alt_text":"Google Ad Extension - Creating extensions 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-Creating-extensions-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-Creating-extensions-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-Creating-extensions-1.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":853,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/basic-principles-for-optimizing-quality-scores-in-your-ppc-account\/","url_meta":{"origin":826,"position":3},"title":"Basic Principles For Optimizing Quality Scores in Your PPC Account.","author":"dartads","date":"February 4, 2015","format":false,"excerpt":"Tips from AdsOnSearches.com to Improve Quality Score in AdWords Accounts. Quality Score is a fundamental logic in the AdWords.com system to make sure that Google display the most relevant ads in response to a search when users interact with Google search engine.\u00a0 Google\u2019s effort is to bring the best organic\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"Campaign Management \u201302-16 12-53-11","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=1050%2C600 3x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=1400%2C800 4x"},"classes":[]},{"id":843,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-use-dynamic-keyword-insertion-dki-to-enhance-your-ppc-performance-benefits-of-dynamic-keyword-insertion-in-adwords\/","url_meta":{"origin":826,"position":4},"title":"How  to use Dynamic Keyword Insertion {DKI} to enhance your PPC Performance.  Benefits of Dynamic Keyword Insertion in AdWords","author":"dartads","date":"January 19, 2015","format":false,"excerpt":"Tips from AdsOnSearches to Improve Your PPC account Keyword insertion is awesome if you have thousands of keywords\u00a0 and donot have the time and patience to create thousands of duplicate ad copies to individual products While keyword insertion may expand your CTR, remember the conversion rate.\u00a0 If you are a\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"keyword_insertion_ads","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/01\/keyword_insertion_ads.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1254,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-how-to-write-good-and-effective-ad-copies-one\/","url_meta":{"origin":826,"position":5},"title":"Google AdWords- How to Write Good and Effective Ad Copies One","author":"dartads","date":"September 15, 2016","format":false,"excerpt":"Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising. \u00a0You pay for those ads which gets more impressions or clicks as \u00a0per the selected placement method. \u00a0Good Ad copies the first step to bring qualified visitors and for which we need to\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Google AdWords","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/02\/x1.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":4,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"predecessor-version":[{"id":841,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/826\/revisions\/841"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}