{"id":806,"date":"2014-12-19T08:01:52","date_gmt":"2014-12-19T08:01:52","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=806"},"modified":"2014-12-19T08:01:52","modified_gmt":"2014-12-19T08:01:52","slug":"utlizing-ad-extensions-to-boost-ctr-in-ppc-account-performance-part-1","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/utlizing-ad-extensions-to-boost-ctr-in-ppc-account-performance-part-1\/","title":{"rendered":"Utlizing Ad Extensions to Boost CTR in PPC Account Performance (Part 1)"},"content":{"rendered":"Ad extensions permit you to append extra info to your text ads. Not solely do these extensions facilitate your ads stand out from different ads on the page, however they'll additionally direct guests into completely different sections of your website or perhaps perform actions on the search page. All of your text ads should be using ad extensions.\r\n\r\nTo create new extensions, move across to the Ad Extensions tab\r\n\r\n\r\n\r\nSome of the extensions are at the campaign level, that means they apply to every Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

Ad extensions permit you to append extra info to your text ads. Not solely do these extensions facilitate your ads stand out from different ads on the page, however they’ll additionally direct guests into completely different sections of your website or perhaps perform actions on the search page. All of your text ads should be using ad extensions. To create new extensions, move across to the Ad Extensions tab Some of the extensions are at the campaign level, that means they apply to every Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-806","post","type-post","status-publish","format-standard","hentry","category-pay-per-click-internet-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-d0","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":329,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-improving-displayed-ads-using-ad-extensions\/","url_meta":{"origin":806,"position":0},"title":"Google AdWords: Improving Displayed Ads Using Ad Extensions","author":"admin","date":"March 1, 2014","format":false,"excerpt":"Google results offer a wide range of PPC ad extensions for the brand ad to stand out.\u00a0 By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.\u00a0 Google ad extension will\u2026","rel":"","context":"In "Ad Extensions"","block_context":{"text":"Ad Extensions","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/ad-extensions\/"},"img":{"alt_text":"Google Ad Extension 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=700%2C400 2x"},"classes":[]},{"id":381,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-ad-extensions-a-guide-to-creating-extensions-in-google-adword\/","url_meta":{"origin":806,"position":1},"title":"Google Ad Extensions: A Guide to Creating Extensions in Google AdWord","author":"admin","date":"March 11, 2014","format":false,"excerpt":"Adding site link is a method\u00a0 of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.\u00a0 There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of\u00a0 extensions are added by Google as\u2026","rel":"","context":"In "Ad Extensions"","block_context":{"text":"Ad Extensions","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/ad-extensions\/"},"img":{"alt_text":"Google Ad Extension - Creating extensions 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-Creating-extensions-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-Creating-extensions-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-Creating-extensions-1.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1158,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/impression-share-get-more-visibility-for-your-ads-by-learning-the-tips\/","url_meta":{"origin":806,"position":2},"title":"Impression Share \u2013 Get More Visibility for your Ads by Learning the Tips","author":"dartads","date":"September 5, 2015","format":false,"excerpt":"For any given keyword, Google never shows any advertiser\u2019s ads 100 percent of the time. There could be various reasons for this; the most significant being that Google wants to displays other advertiser\u2019s ads to see how they achieve the relevancy in search results. Google gets to control whose ads\u2026","rel":"","context":"In "Google AdWords"","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"1111","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/1111.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/1111.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/1111.png?resize=525%2C300 1.5x"},"classes":[]},{"id":310,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-remarketing-a-good-way-to-reconnect-with-previous-visitors\/","url_meta":{"origin":806,"position":3},"title":"Google AdWords Remarketing: A Good Way to Reconnect with Previous Visitors","author":"admin","date":"February 28, 2014","format":false,"excerpt":"Remarketing is a way for brands to reach out to potential customers with relevant message through internet browsing across the Google Display Network or Google Search. It can also provide information for people who have previously visited the website. By using remarketing strategy detailed information about customer\u2019s message is available\u2026","rel":"","context":"In "Branding"","block_context":{"text":"Branding","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/branding\/"},"img":{"alt_text":"Remarketing screen shot 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":826,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/will-ad-extensions-boost-ctr-in-ppc-account-performance\/","url_meta":{"origin":806,"position":4},"title":"Will Ad Extensions Boost CTR in PPC Account Performance","author":"dartads","date":"January 10, 2015","format":false,"excerpt":"\u00a0AdsOnSearches Report on Methods to Boost AdWords Account Performance This is in continuation of the previous month\u2019s discussion on how Sitelink, Call outs and Call Extensions can be created and help in boosting the CTR of PPC accounts.\u00a0 Today, we will be covering some additional extensions so that you can\u2026","rel":"","context":"In "Pay Per Click & Internet Marketing"","block_context":{"text":"Pay Per Click & Internet Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/pay-per-click-internet-marketing\/"},"img":{"alt_text":"callaway","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/01\/callaway1.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/01\/callaway1.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/01\/callaway1.png?resize=525%2C300 1.5x"},"classes":[]},{"id":1665,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-changed-to-google-ads-in-2019-features-of-google-ads\/","url_meta":{"origin":806,"position":5},"title":"Google AdWords Changed to Google Ads in 2019. Features of Google Ads","author":"dartads","date":"January 18, 2019","format":false,"excerpt":"Google AdWords has changed its name to Google ads.\u00a0 Google Ads is same as Google AdWords.\u00a0 It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Google AdWords Changed to Google Ads in 2019. 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