{"id":69,"date":"2011-01-28T16:59:04","date_gmt":"2011-01-28T16:59:04","guid":{"rendered":"http:\/\/adsonsearches.com\/digital-marketing-news\/?p=69"},"modified":"2014-09-12T07:37:54","modified_gmt":"2014-09-12T07:37:54","slug":"web-analytics-and-business-research","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/web-analytics-and-business-research\/","title":{"rendered":"Web Analytics and Business Research"},"content":{"rendered":"\r\n\r\nWeb analytics is the process of gathering and analyzing your web content\u2019s data in order to gather meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there, and you probably already know the leading players such as Google Analytics, Crazy Egg, and remote-site services such as Alexa and Compete for Web analytics processes. Web analytics is not just a tool for measuring Web site traffic but can be used as a tool for business <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/web-analytics-and-business-research\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Web analytics is the process of gathering and analyzing your web content\u2019s data in order to gather meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there, and you probably already know the leading players such as Google Analytics, Crazy Egg, and remote-site services such as Alexa and Compete for Web analytics processes. Web analytics is not just a tool for measuring Web site traffic but can be used as a tool for business Read more [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-pay-per-click-internet-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-17","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":64,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/trends-in-web-analytics\/","url_meta":{"origin":69,"position":0},"title":"Trends in web Analytics","author":"admin","date":"September 9, 2011","format":false,"excerpt":"Most of us are aware about Google\u00a0Analytics, but not heard about many other web analytical tools with interesting features. Here is a list of web analytic tolls with mindboggling features. Logaholic: A web analytics package with a lightweight javascript snippet that won\u2019t significantly slow down your customer\u2019s web browsers like\u2026","rel":"","context":"In &quot;Analytics Tool&quot;","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2011\/10\/12111.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1242,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/fundamentals-of-google-analytics-in-simple-words\/","url_meta":{"origin":69,"position":1},"title":"Learn More About Your Customers with Google Analytics \u2013 Fundamentals of Google Analytics in Simple Words","author":"dartads","date":"August 15, 2016","format":false,"excerpt":"Google Analytics is a Tool to track and measure your website performance in a given time frame. It is a tool provided by Google to track and analyze user behaviors, and take appropriate actions and measures to increase the Page Views, more site traffic, and optimize pages for better conversion.\u2026","rel":"","context":"In &quot;Analytics Tool&quot;","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"Google Analytics - Home page","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Analytics-Home-page.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Analytics-Home-page.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Analytics-Home-page.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Analytics-Home-page.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Analytics-Home-page.png?resize=1050%2C600 3x"},"classes":[]},{"id":67,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/importance-of-web-analytics-accuracy-for-online-business-growth\/","url_meta":{"origin":69,"position":2},"title":"Importance of Web Analytics Accuracy for Online Business Growth","author":"admin","date":"February 1, 2011","format":false,"excerpt":"In the past decade, the Internet has transformed marketing, but anyone expecting to increase their revenue and profitability using the web needs to get their facts straight with respect to web traffic. Of course, the web is a great medium to market and sell products and services. But if you\u2026","rel":"","context":"In &quot;Pay Per Click &amp; Internet Marketing&quot;","block_context":{"text":"Pay Per Click &amp; Internet Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/pay-per-click-internet-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2.bp.blogspot.com\/_npCJe4h0JQ0\/SyI_rW38ZlI\/AAAAAAAAABc\/59xMzJHvRfk\/s200\/Untitled%2Bpicture%2Bd7.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":422,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/web-analytics-tools-comparison-google-analytics-vs-woopra\/","url_meta":{"origin":69,"position":3},"title":"Web Analytics Tools Comparison: Google Analytics v\/s.  Woopra","author":"admin","date":"March 18, 2014","format":false,"excerpt":"Website traffic is very essential to understand on how return can be obtained by promoting a website.\u00a0 Website traffic will have to be analyzed with powerful tools to keep the market competition and website performance in track. \u00a0 Google Analytics and Woopra - Google analytics is one of the free\u2026","rel":"","context":"In &quot;Analytics Tool&quot;","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"Woopra vs. GA 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Woopra-vs.-GA-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Woopra-vs.-GA-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Woopra-vs.-GA-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Woopra-vs.-GA-1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Woopra-vs.-GA-1.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":1713,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-does-google-tag-manager-function-main-components-of-google-tag-manager\/","url_meta":{"origin":69,"position":4},"title":"How Does Google Tag Manager function? Main Components of Google Tag Manager","author":"dartads","date":"October 9, 2019","format":false,"excerpt":"Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.\u00a0 The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.\u00a0 Google Tag Manager stores all connected data in a centralized location.\u00a0 It\u2026","rel":"","context":"In &quot;Analytics Tool&quot;","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/10\/Google-Tag-Manager.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/10\/Google-Tag-Manager.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/10\/Google-Tag-Manager.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/10\/Google-Tag-Manager.png?resize=700%2C400 2x"},"classes":[]},{"id":1694,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-analytics-and-goal-setting-how-to-set-up-goals-in-ga\/","url_meta":{"origin":69,"position":5},"title":"Google analytics and Goal Setting &#038; How to Set up Goals in GA","author":"dartads","date":"April 25, 2019","format":false,"excerpt":"Google analytics is a platform as part of the services of Google marketing platform brand. It is an analytical service offered by Google that tracks and reports website traffic. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Google Analytics lets you measure Return on Investment of advertising budget as well as track\u2026","rel":"","context":"In &quot;Analytics Tool&quot;","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"Google analytics and Goal Setting & How to Set up Goals in GA","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/03\/Google-analytics-and-Goal-Setting-How-to-Set-up-Goals-in-GA.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/03\/Google-analytics-and-Goal-Setting-How-to-Set-up-Goals-in-GA.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/03\/Google-analytics-and-Goal-Setting-How-to-Set-up-Goals-in-GA.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/03\/Google-analytics-and-Goal-Setting-How-to-Set-up-Goals-in-GA.png?resize=700%2C400 2x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":3,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":663,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/69\/revisions\/663"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}