{"id":677,"date":"2014-05-18T06:39:17","date_gmt":"2014-05-18T06:39:17","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=677"},"modified":"2014-10-31T04:50:13","modified_gmt":"2014-10-31T04:50:13","slug":"quality-score-guidelines","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/quality-score-guidelines\/","title":{"rendered":"Guidelines, Benefits and Factors Affecting Quality Score in Google Adwords"},"content":{"rendered":"Quality Score:\r\n\r\nQuality Score is the heartbeat of \u201cGoogle AdWords\u201d. Quality Score depends on your \u201cAds\u201d and how much your keywords are relevant\u00a0\u201d. Quality Score, shows how healthy your Ads and Keywords are. If your ads will be more relevant, your quality score will be higher \u2013 if your QS will be higher, your position will be better and then you\u2019ll have to pay less for a click.\r\n\r\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Quality score\u00a0\u00a0 =\u00a0\u00a0\u00a0 Performance\/Expectation\r\n\r\nSome Factors <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/quality-score-guidelines\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Quality Score: Quality Score is the heartbeat of \u201cGoogle AdWords\u201d. Quality Score depends on your \u201cAds\u201d and how much your keywords are relevant\u00a0\u201d. Quality Score, shows how healthy your Ads and Keywords are. If your ads will be more relevant, your quality score will be higher \u2013 if your QS will be higher, your position will be better and then you\u2019ll have to pay less for a click. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Quality score\u00a0\u00a0 =\u00a0\u00a0\u00a0 Performance\/Expectation Some Factors Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[38],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","hentry","category-google-adwords"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-aV","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":853,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/basic-principles-for-optimizing-quality-scores-in-your-ppc-account\/","url_meta":{"origin":677,"position":0},"title":"Basic Principles For Optimizing Quality Scores in Your PPC Account.","author":"dartads","date":"February 4, 2015","format":false,"excerpt":"Tips from AdsOnSearches.com to Improve Quality Score in AdWords Accounts. Quality Score is a fundamental logic in the AdWords.com system to make sure that Google display the most relevant ads in response to a search when users interact with Google search engine.\u00a0 Google\u2019s effort is to bring the best organic\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"Campaign Management \u201302-16 12-53-11","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=1050%2C600 3x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=1400%2C800 4x"},"classes":[]},{"id":843,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-use-dynamic-keyword-insertion-dki-to-enhance-your-ppc-performance-benefits-of-dynamic-keyword-insertion-in-adwords\/","url_meta":{"origin":677,"position":1},"title":"How  to use Dynamic Keyword Insertion {DKI} to enhance your PPC Performance.  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There could be various reasons for this; the most significant being that Google wants to displays other advertiser\u2019s ads to see how they achieve the relevancy in search results. Google gets to control whose ads\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"1111","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/1111.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/1111.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/1111.png?resize=525%2C300 1.5x"},"classes":[]},{"id":1238,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/history-on-pay-per-marketing-ppc-how-did-ppc-change-online-advertising\/","url_meta":{"origin":677,"position":4},"title":"History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?","author":"dartads","date":"August 2, 2016","format":false,"excerpt":"\u00a0 \u00a0 There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product\/service features.\u00a0 The evolution of internet has brought a drastic change to the concept of sales as well.\u00a0 Another major breakthrough happened in in February 1998 when Jeffrey\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"History of PPC","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":991,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-write-effective-ad-copies-for-your-ppc-campaigns-tips-from-adsonsearches\/","url_meta":{"origin":677,"position":5},"title":"How to write effective Ad Copies for your PPC Campaigns. 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