{"id":51,"date":"2013-09-11T16:45:47","date_gmt":"2013-09-11T16:45:47","guid":{"rendered":"http:\/\/adsonsearches.com\/digital-marketing-news\/?p=51"},"modified":"2014-09-12T05:40:32","modified_gmt":"2014-09-12T05:40:32","slug":"why-all-search-terms-is-important-in-adwords-optimization","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/why-all-search-terms-is-important-in-adwords-optimization\/","title":{"rendered":"Why "All Search Terms" is Important in AdWords Optimization??"},"content":{"rendered":"Google AdWords is a main source of advertising service by Google for businesses to earn revenue by displaying ads on Google network.This Ad words program help in setting a budget for advertising and only have to pay when people click on ads, known as \u201cPay per Click\u201d.\r\n\r\n \r\n\r\nBusinesses that use AdWords to promote their business on Search engines can create relevant ads using keywords that people use to search through Google Search Engine, and for specific geographic location where people Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

Google AdWords is a main source of advertising service by Google for businesses to earn revenue by displaying ads on Google network.This Ad words program help in setting a budget for advertising and only have to pay when people click on ads, known as \u201cPay per Click\u201d.   Businesses that use AdWords to promote their business on Search engines can create relevant ads using keywords that people use to search through Google Search Engine, and for specific geographic location where people Read more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-pay-per-click-internet-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-P","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1665,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-changed-to-google-ads-in-2019-features-of-google-ads\/","url_meta":{"origin":51,"position":0},"title":"Google AdWords Changed to Google Ads in 2019. Features of Google Ads","author":"dartads","date":"January 18, 2019","format":false,"excerpt":"Google AdWords has changed its name to Google ads.\u00a0 Google Ads is same as Google AdWords.\u00a0 It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Google AdWords Changed to Google Ads in 2019. 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How did PPC Change Online Advertising?","author":"dartads","date":"August 2, 2016","format":false,"excerpt":"\u00a0 \u00a0 There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product\/service features.\u00a0 The evolution of internet has brought a drastic change to the concept of sales as well.\u00a0 Another major breakthrough happened in in February 1998 when Jeffrey\u2026","rel":"","context":"In "Google AdWords"","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"History of PPC","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1254,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-how-to-write-good-and-effective-ad-copies-one\/","url_meta":{"origin":51,"position":3},"title":"Google AdWords- How to Write Good and Effective Ad Copies One","author":"dartads","date":"September 15, 2016","format":false,"excerpt":"Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising. \u00a0You pay for those ads which gets more impressions or clicks as \u00a0per the selected placement method. \u00a0Good Ad copies the first step to bring qualified visitors and for which we need to\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Google AdWords","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/02\/x1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":819,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/optimizing-pay-per-click-accounts-how-to-use-advanced-features-in-google-adwords-for-better-return-on-online-spending\/","url_meta":{"origin":51,"position":4},"title":"Optimizing Pay Per Click Accounts. \u00a0How to Use Advanced \u00a0features in Google AdWords for Better Return on Online Spending.","author":"dartads","date":"January 28, 2015","format":false,"excerpt":"Tips from AdsOnSearches.com to Improve Online Presence. 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