{"id":381,"date":"2014-03-11T06:58:28","date_gmt":"2014-03-11T06:58:28","guid":{"rendered":"http:\/\/adsonsearches.com\/digital-marketing-news\/?p=381"},"modified":"2014-09-12T03:53:32","modified_gmt":"2014-09-12T03:53:32","slug":"google-ad-extensions-a-guide-to-creating-extensions-in-google-adword","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-ad-extensions-a-guide-to-creating-extensions-in-google-adword\/","title":{"rendered":"Google Ad Extensions: A Guide to Creating Extensions in Google AdWord"},"content":{"rendered":"Adding site link is a method\u00a0 of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.\u00a0 There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of\u00a0 extensions are added by Google as needed. Details are given below:\r\n\r\n\u00a0\r\nCreating sitelinks in campaign:\r\n\r\n\tIn Google AdWords under the Settings tab the campaign must be chosen as All features.\r\n\tAt least 4 sitelinks need <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-ad-extensions-a-guide-to-creating-extensions-in-google-adword\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Adding site link is a method\u00a0 of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.\u00a0 There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of\u00a0 extensions are added by Google as needed. Details are given below: \u00a0 Creating sitelinks in campaign: In Google AdWords under the Settings tab the campaign must be chosen as All features. At least 4 sitelinks need Read more [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,38,32,3],"tags":[45,41],"class_list":["post-381","post","type-post","status-publish","format-standard","hentry","category-ad-extensions","category-google-adwords","category-market-campaign","category-pay-per-click-internet-marketing","tag-creating-ad-extensions","tag-google-adwords-extensions"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-69","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":3,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":582,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/381\/revisions\/582"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}