{"id":1622,"date":"2018-09-14T06:09:31","date_gmt":"2018-09-14T06:09:31","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1622"},"modified":"2019-01-05T05:40:08","modified_gmt":"2019-01-05T05:40:08","slug":"which-google-adwords-attribution-model-must-be-applied-on-your-ppc-campaigns","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/which-google-adwords-attribution-model-must-be-applied-on-your-ppc-campaigns\/","title":{"rendered":"Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?"},"content":{"rendered":"\n\n&nbsp;\n\nAn attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey. &nbsp;It\u2019s the process of connecting various campaigns to a company\u2019s ROI.\n\nThe attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions.\n\nAttribution modeling has always been important since your prospects frequently engage with your business via a broad <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/which-google-adwords-attribution-model-must-be-applied-on-your-ppc-campaigns\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>&nbsp; An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey. &nbsp;It\u2019s the process of connecting various campaigns to a company\u2019s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a broad Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[65,38],"tags":[129,6,107,130],"class_list":["post-1622","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-google-adwords","tag-adwords","tag-digital-marketing","tag-google-adwords","tag-ppc-campaign"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-qa","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1622"}],"version-history":[{"count":5,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1622\/revisions"}],"predecessor-version":[{"id":1632,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1622\/revisions\/1632"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1622"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}