{"id":1560,"date":"2018-04-30T10:26:26","date_gmt":"2018-04-30T10:26:26","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1560"},"modified":"2018-05-03T07:36:06","modified_gmt":"2018-05-03T07:36:06","slug":"create-a-universal-app-campaign-on-google-adwords-updated-2018","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/create-a-universal-app-campaign-on-google-adwords-updated-2018\/","title":{"rendered":"Create a Universal App Campaign on Google AdWords (Updated) 2018"},"content":{"rendered":"Universal App campaigns permit advertisers\/brands\/app developers to promote their apps across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. Below are the steps on how to create one of these campaigns inside your Google AdWords account.\r\n\r\nSteps\r\n\r\n1) Sign in or Create an account to your Google AdWords account\r\n\r\n2) On the \"Campaigns\" tab, click the +Campaign drop-down menu, and select Universal App campaign.\r\n\r\n3) Add a name for your Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

Universal App campaigns permit advertisers\/brands\/app developers to promote their apps across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. Below are the steps on how to create one of these campaigns inside your Google AdWords account. Steps 1) Sign in or Create an account to your Google AdWords account 2) On the “Campaigns” tab, click the +Campaign drop-down menu, and select Universal App campaign. 3) Add a name for your Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[38,1],"tags":[122,107,124],"class_list":["post-1560","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-uncategorized","tag-display-campaign","tag-google-adwords","tag-google-display-network"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-pa","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":700,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-remarketing-a-good-way-to-reconnect-with-previous-visitors-2\/","url_meta":{"origin":1560,"position":0},"title":"Google AdWords Remarketing: A Good Way to Reconnect with Previous Visitors","author":"dartads","date":"June 12, 2014","format":false,"excerpt":"Remarketing is a way for brands to reach out to potential customers with relevant message through internet browsing across the Google Display Network or Google Search. 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It can also provide information for people who have previously visited the website. By using remarketing strategy detailed information about customer\u2019s message is available\u2026","rel":"","context":"In "Branding"","block_context":{"text":"Branding","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/branding\/"},"img":{"alt_text":"Remarketing screen shot 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":329,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-improving-displayed-ads-using-ad-extensions\/","url_meta":{"origin":1560,"position":2},"title":"Google AdWords: Improving Displayed Ads Using Ad Extensions","author":"admin","date":"March 1, 2014","format":false,"excerpt":"Google results offer a wide range of PPC ad extensions for the brand ad to stand out.\u00a0 By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.\u00a0 Google ad extension will\u2026","rel":"","context":"In "Ad Extensions"","block_context":{"text":"Ad Extensions","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/ad-extensions\/"},"img":{"alt_text":"Google Ad Extension 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=700%2C400 2x"},"classes":[]},{"id":1295,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/facebook-ad-layouts-the-new-entry-into-digital-marketing\/","url_meta":{"origin":1560,"position":3},"title":"What you need to know about facebook App Install Ads","author":"dartads","date":"February 15, 2017","format":false,"excerpt":"With an increase in global mobile users, the influence of mobile app is increasing day by day. \u00a0For many years mobile app has been a popular topic in the business world. \u00a0Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/06\/0123.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/06\/0123.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/06\/0123.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/06\/0123.jpg?resize=700%2C400 2x"},"classes":[]},{"id":1092,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-setup-a-youtube-advertising-campaign-to-promote-your-business-tips-from-adsonsearches-com\/","url_meta":{"origin":1560,"position":4},"title":"How to Setup a Youtube Advertising Campaign to Promote your Business Tips from Adsonsearches.com","author":"dartads","date":"June 26, 2015","format":false,"excerpt":"Youtube is one of the most cost effective advertising opportunities. Although it\u2019s understood not properly and under-exploited, one can display a video to a specifically targeted audience for a fraction of what you\u2019d end up paying for an text ads on Google Search page. Youtube is a great place to\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/social-media\/"},"img":{"alt_text":"a","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/07\/a.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1036,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-setup-your-first-google-shopping-campaign-part-1-tips-from-adsonsearches-for-shopping-feed-campaigns\/","url_meta":{"origin":1560,"position":5},"title":"How to Setup your first Google Shopping Campaign (Part 1) \u2013 Tips from AdsOnSearches\u00ae for Shopping Feed Campaigns","author":"dartads","date":"May 14, 2015","format":false,"excerpt":"Google Shopping Campaign was launched on August 2014, after the transition from Product listing Ads (PLAs). Google Shopping ads will appear as small, square type images at the top of the Google Search pages. Sometimes these ads appear just above the top in the upper right-hand corner, and also under\u2026","rel":"","context":"In "Google AdWords"","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"Picture1","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/05\/Picture1.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":10,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":1574,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1560\/revisions\/1574"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}