{"id":1541,"date":"2018-03-26T11:35:09","date_gmt":"2018-03-26T11:35:09","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1541"},"modified":"2018-09-06T05:06:29","modified_gmt":"2018-09-06T05:06:29","slug":"why-to-use-vcpm-bidding-on-google-display-network","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/why-to-use-vcpm-bidding-on-google-display-network\/","title":{"rendered":"Why to use vCpm bidding on Google Display Network"},"content":{"rendered":"\r\n\r\n&nbsp;\r\n\r\nMany advertisers expect viewers will click their ad after viewing them -- but that's not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network.\r\n\r\nThe advertisers set the maximum sum to pay for viewable ads, even if they're clicked or not.\r\n\r\nQuick <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/why-to-use-vcpm-bidding-on-google-display-network\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Many advertisers expect viewers will click their ad after viewing them &#8212; but that&#8217;s not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network. The advertisers set the maximum sum to pay for viewable ads, even if they&#8217;re clicked or not. Quick Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[38],"tags":[126,125,107,124],"class_list":["post-1541","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-cpc","tag-cpm","tag-google-adwords","tag-google-display-network"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-oR","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":12,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1541\/revisions"}],"predecessor-version":[{"id":1554,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1541\/revisions\/1554"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}