{"id":1541,"date":"2018-03-26T11:35:09","date_gmt":"2018-03-26T11:35:09","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1541"},"modified":"2018-09-06T05:06:29","modified_gmt":"2018-09-06T05:06:29","slug":"why-to-use-vcpm-bidding-on-google-display-network","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/why-to-use-vcpm-bidding-on-google-display-network\/","title":{"rendered":"Why to use vCpm bidding on Google Display Network"},"content":{"rendered":"\r\n\r\n \r\n\r\nMany advertisers expect viewers will click their ad after viewing them -- but that's not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network.\r\n\r\nThe advertisers set the maximum sum to pay for viewable ads, even if they're clicked or not.\r\n\r\nQuick Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

  Many advertisers expect viewers will click their ad after viewing them — but that’s not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network. The advertisers set the maximum sum to pay for viewable ads, even if they’re clicked or not. Quick Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[38],"tags":[126,125,107,124],"class_list":["post-1541","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-cpc","tag-cpm","tag-google-adwords","tag-google-display-network"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-oR","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1173,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/discovering-adwords-bidding-options-developing-profitable-bidding-strategies-for-your-adwords-campaign\/","url_meta":{"origin":1541,"position":0},"title":"Discovering AdWords Bidding Options – Developing Profitable Bidding Strategies for your AdWords Campaign","author":"dartads","date":"October 2, 2015","format":false,"excerpt":"AdWords reinforces a few structures for setting bids. Setting max CPCs, otherwise called manual bidding for clicks, is the default technique, yet relying upon your objectives, alternate strategies may work better for you. These choices are at the campaign level in your account. Therefore, you can have one campaign that\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Bidding 1","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/11.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/11.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/11.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/10\/11.png?resize=700%2C400 2x"},"classes":[]},{"id":1665,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-changed-to-google-ads-in-2019-features-of-google-ads\/","url_meta":{"origin":1541,"position":1},"title":"Google AdWords Changed to Google Ads in 2019. Features of Google Ads","author":"dartads","date":"January 18, 2019","format":false,"excerpt":"Google AdWords has changed its name to Google ads.\u00a0 Google Ads is same as Google AdWords.\u00a0 It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Google AdWords Changed to Google Ads in 2019. Features of Google Ads","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/ads-logo-lockup.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/ads-logo-lockup.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/ads-logo-lockup.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/ads-logo-lockup.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/ads-logo-lockup.png?resize=1050%2C600 3x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/ads-logo-lockup.png?resize=1400%2C800 4x"},"classes":[]},{"id":1560,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/create-a-universal-app-campaign-on-google-adwords-updated-2018\/","url_meta":{"origin":1541,"position":2},"title":"Create a Universal App Campaign on Google AdWords (Updated) 2018","author":"dartads","date":"April 30, 2018","format":false,"excerpt":"Universal App campaigns permit advertisers\/brands\/app developers to promote their apps across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. Below are the steps on how to create one of these campaigns inside your Google AdWords account. Steps 1) Sign in or\u2026","rel":"","context":"In "Google AdWords"","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=700%2C400 2x"},"classes":[]},{"id":1348,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/what-advertisers-and-agencies-need-to-know-about-programmatic-advertising-for-india-market-programmatic-and-benefits\/","url_meta":{"origin":1541,"position":3},"title":"What Advertisers and Agencies need to know about Programmatic Advertising for India Market \u2013 Programmatic and Benefits","author":"dartads","date":"November 15, 2017","format":false,"excerpt":"What is Programmatic Advertising? 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