{"id":1355,"date":"2017-09-05T11:01:49","date_gmt":"2017-09-05T11:01:49","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1355"},"modified":"2025-04-21T06:34:20","modified_gmt":"2025-04-21T06:34:20","slug":"google-search-console-and-optimization-of-websites","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-search-console-and-optimization-of-websites\/","title":{"rendered":"Google Search Console and Optimization of Websites"},"content":{"rendered":"Google Webmasters Tool has been renamed and repackaged as Google Search Console in 2015. Google search console is a useful platform for the webmasters to index the web pages and optimize the appearance on google search page as part of search engine optimization. And Google is not charging for this service.\u00a0 It allows you to perform meaningful analysis and make changes that can affect how Google crawls, indexes and understands your site content.\r\nHere are the main features of the Google Search console\r\n \r\n\r\n Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

Google Webmasters Tool has been renamed and repackaged as Google Search Console in 2015. Google search console is a useful platform for the webmasters to index the web pages and optimize the appearance on google search page as part of search engine optimization. And Google is not charging for this service.\u00a0 It allows you to perform meaningful analysis and make changes that can affect how Google crawls, indexes and understands your site content. Here are the main features of the Google Search console   Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[120],"tags":[121,122],"class_list":["post-1355","post","type-post","status-publish","format-standard","hentry","category-display-campaign","tag-audience-targeting","tag-display-campaign"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-lR","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":349,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/search-engine-optimization-how-to-do-keyword-research-for-better-search-results-in-seo\/","url_meta":{"origin":1355,"position":0},"title":"Search Engine Optimization (SEO)","author":"admin","date":"March 6, 2014","format":false,"excerpt":"The keywords are most important keywords in Search Engine Optimization (SEO) which make it possible for users to find a website through search engines.\u00a0 A well optimized website will bring comparatively good responses for the keywords.\u00a0 The responses from potential visitors towards right keywords will help in connecting the website\u2026","rel":"","context":"In "Keyword Research"","block_context":{"text":"Keyword Research","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/keyword-research\/"},"img":{"alt_text":"SEO - better keyword search match 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":51,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/why-all-search-terms-is-important-in-adwords-optimization\/","url_meta":{"origin":1355,"position":1},"title":"Why "All Search Terms" is Important in AdWords Optimization??","author":"admin","date":"September 11, 2013","format":false,"excerpt":"Google AdWords is a main source of advertising service by Google for businesses to earn revenue by displaying ads on Google network.This Ad words program help in setting a budget for advertising and only have to pay when people click on ads, known as \u201cPay per Click\u201d. \u00a0 Businesses that\u2026","rel":"","context":"In "Pay Per Click & Internet Marketing"","block_context":{"text":"Pay Per Click & Internet Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/pay-per-click-internet-marketing\/"},"img":{"alt_text":"ADWORD1","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2013\/09\/ADWORD1-208x300.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":64,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/trends-in-web-analytics\/","url_meta":{"origin":1355,"position":2},"title":"Trends in web Analytics","author":"admin","date":"September 9, 2011","format":false,"excerpt":"Most of us are aware about Google\u00a0Analytics, but not heard about many other web analytical tools with interesting features. Here is a list of web analytic tolls with mindboggling features. Logaholic: A web analytics package with a lightweight javascript snippet that won\u2019t significantly slow down your customer\u2019s web browsers like\u2026","rel":"","context":"In "Analytics Tool"","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2011\/10\/12111.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":122,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-google-rich-snippet-code-is-important-for-search-engine-optimization-seo\/","url_meta":{"origin":1355,"position":3},"title":"How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)","author":"admin","date":"December 27, 2013","format":false,"excerpt":"Rich snippets provide webmaster with the useful information to the web search result snippet.\u00a0 The purpose of rich snippet is to give user with more information about the content.\u00a0 It is better to decide the most relevant result for a search query that could generate additional traffic to the site.\u2026","rel":"","context":"In "Pay Per Click & Internet Marketing"","block_context":{"text":"Pay Per Click & Internet Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/pay-per-click-internet-marketing\/"},"img":{"alt_text":"google snippet 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2013\/12\/google-snippet-1-300x160.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":405,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/woopra-platform-user-friendly-tool-for-website-optimization\/","url_meta":{"origin":1355,"position":4},"title":"Woopra Platform: User friendly Tool for Website Optimization","author":"admin","date":"March 14, 2014","format":false,"excerpt":"Woopra platform is one of the powerful tools used to track website traffic.\u00a0 This tool tracks the website visitors and assesses their movement on various pages of the website.\u00a0 This is helpful for website owners to find out what isl working for the website. The major benefits of this effective\u2026","rel":"","context":"In "Analytics Tool"","block_context":{"text":"Analytics Tool","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/analytics-tool\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":310,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-remarketing-a-good-way-to-reconnect-with-previous-visitors\/","url_meta":{"origin":1355,"position":5},"title":"Google AdWords Remarketing: A Good Way to Reconnect with Previous Visitors","author":"admin","date":"February 28, 2014","format":false,"excerpt":"Remarketing is a way for brands to reach out to potential customers with relevant message through internet browsing across the Google Display Network or Google Search. It can also provide information for people who have previously visited the website. By using remarketing strategy detailed information about customer\u2019s message is available\u2026","rel":"","context":"In "Branding"","block_context":{"text":"Branding","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/branding\/"},"img":{"alt_text":"Remarketing screen shot 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/02\/Remarketing-screen-shot-1.jpg?resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":20,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1355\/revisions"}],"predecessor-version":[{"id":1784,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1355\/revisions\/1784"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1355"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}