{"id":1348,"date":"2017-11-15T11:17:01","date_gmt":"2017-11-15T11:17:01","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1348"},"modified":"2017-11-15T11:23:31","modified_gmt":"2017-11-15T11:23:31","slug":"what-advertisers-and-agencies-need-to-know-about-programmatic-advertising-for-india-market-programmatic-and-benefits","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/what-advertisers-and-agencies-need-to-know-about-programmatic-advertising-for-india-market-programmatic-and-benefits\/","title":{"rendered":"What Advertisers and Agencies need to know about Programmatic Advertising for India Market \u2013 Programmatic and Benefits"},"content":{"rendered":"\r\n\r\nWhat is Programmatic Advertising?\r\n\r\nProgrammatic Advertising is frequently labeled as the future of digital marketing services. \u00a0Programmatic Advertising is a way of buying and selling media using automated technology. \u00a0\u00a0In many cases, programmatic media is bought and sold in auction-like an environment that operates much like the stock market. \u00a0By large, programmatic media is bought and sold in auction-like situations that work much like the Stock Exchange.\r\n\r\nProgrammatic technology influences Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

What is Programmatic Advertising? Programmatic Advertising is frequently labeled as the future of digital marketing services. \u00a0Programmatic Advertising is a way of buying and selling media using automated technology. \u00a0\u00a0In many cases, programmatic media is bought and sold in auction-like an environment that operates much like the stock market. \u00a0By large, programmatic media is bought and sold in auction-like situations that work much like the Stock Exchange. Programmatic technology influences Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[120],"tags":[121,122],"class_list":["post-1348","post","type-post","status-publish","format-standard","hentry","category-display-campaign","tag-audience-targeting","tag-display-campaign"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-lK","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1092,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-setup-a-youtube-advertising-campaign-to-promote-your-business-tips-from-adsonsearches-com\/","url_meta":{"origin":1348,"position":0},"title":"How to Setup a Youtube Advertising Campaign to Promote your Business Tips from Adsonsearches.com","author":"dartads","date":"June 26, 2015","format":false,"excerpt":"Youtube is one of the most cost effective advertising opportunities. Although it\u2019s understood not properly and under-exploited, one can display a video to a specifically targeted audience for a fraction of what you\u2019d end up paying for an text ads on Google Search page. Youtube is a great place to\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/social-media\/"},"img":{"alt_text":"a","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/07\/a.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":683,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-create-a-linkedin-advertising-account-for-your-business\/","url_meta":{"origin":1348,"position":1},"title":"How to create a LinkedIn Advertising Account for your Business","author":"dartads","date":"April 5, 2014","format":false,"excerpt":"LinkedIn is a social networking site used by people in professional occupations. Founded in 2002 and launched on May 2003, it is mainly used for professional networking. LinkedIn advertising is a powerful platform to market any product, service or brand to small businesses and professionals. LinkedIn Ads is a self-service\u2026","rel":"","context":"In "Social Media Optimization"","block_context":{"text":"Social Media Optimization","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/social-media-optimization\/"},"img":{"alt_text":"LinkedIn","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2014\/10\/LinkedIn.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1671,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-link-facebook-ads-with-objectives-overview-of-facebook-ads-and-objectives\/","url_meta":{"origin":1348,"position":2},"title":"How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives","author":"dartads","date":"March 19, 2019","format":false,"excerpt":"Facebook Advertising is quite easy to set up.\u00a0\u00a0 However, to bring success to campaign it is important to tag the campaign with right objectives.\u00a0 Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/fb.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/fb.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/fb.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/fb.jpg?resize=700%2C400 2x"},"classes":[]},{"id":1583,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-setup-your-first-reddit-ad-campaign\/","url_meta":{"origin":1348,"position":3},"title":"How to Setup your first Reddit Ad campaign","author":"dartads","date":"May 29, 2018","format":false,"excerpt":"Introduction: Reddit is an U.S social newsflash collection, web content rating, and discussion website. It provides firms to market their product and services to get in touch with the mass number of customers in a minimum span of time. Reddit is the forum wherein the promoters can discuss anything and\u2026","rel":"","context":"In "Display campaign"","block_context":{"text":"Display campaign","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/display-campaign\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/05\/r2.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1608,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/advertising-objective-for-facebook-campaign\/","url_meta":{"origin":1348,"position":4},"title":"Advertising Objective for Facebook Campaign","author":"dartads","date":"June 11, 2018","format":false,"excerpt":"Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads. When you create an ad, the first thing is to choose your objective. The objective\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/05\/adson1.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/05\/adson1.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/05\/adson1.png?resize=525%2C300 1.5x"},"classes":[]},{"id":1238,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/history-on-pay-per-marketing-ppc-how-did-ppc-change-online-advertising\/","url_meta":{"origin":1348,"position":5},"title":"History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?","author":"dartads","date":"August 2, 2016","format":false,"excerpt":"\u00a0 \u00a0 There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product\/service features.\u00a0 The evolution of internet has brought a drastic change to the concept of sales as well.\u00a0 Another major breakthrough happened in in February 1998 when Jeffrey\u2026","rel":"","context":"In "Google AdWords"","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"History of PPC","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2016\/08\/History-of-PPC.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1348"}],"version-history":[{"count":3,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1348\/revisions"}],"predecessor-version":[{"id":1354,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1348\/revisions\/1354"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1348"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}