{"id":1254,"date":"2016-09-15T12:07:08","date_gmt":"2016-09-15T12:07:08","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1254"},"modified":"2017-02-16T11:00:37","modified_gmt":"2017-02-16T11:00:37","slug":"google-adwords-how-to-write-good-and-effective-ad-copies-one","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-how-to-write-good-and-effective-ad-copies-one\/","title":{"rendered":"Google AdWords- How to Write Good and Effective Ad Copies One"},"content":{"rendered":"Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising. \u00a0You pay for those ads which gets more impressions or clicks as \u00a0per the selected placement method. \u00a0Good Ad copies the first step to bring qualified visitors and for which we need to adopt effective method which result in increase in site traffic.\r\n\r\n\r\n\r\n&nbsp;\r\n\r\n\u2022 Research competitor websites\r\n\r\nThe appropriate use of keywords in your Ad copies plays a vital <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-how-to-write-good-and-effective-ad-copies-one\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising. \u00a0You pay for those ads which gets more impressions or clicks as \u00a0per the selected placement method. \u00a0Good Ad copies the first step to bring qualified visitors and for which we need to adopt effective method which result in increase in site traffic. &nbsp; \u2022 Research competitor websites The appropriate use of keywords in your Ad copies plays a vital Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[65,38,43],"tags":[110,109,107],"class_list":["post-1254","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-google-adwords","category-keyword-research","tag-ad-copies","tag-expanded-text-ads","tag-google-adwords"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-ke","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":955,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-select-the-most-profitable-keywords-and-improve-your-adwords-performance\/","url_meta":{"origin":1254,"position":0},"title":"How to select the most profitable keywords and improve your AdWords Performance?","author":"dartads","date":"March 9, 2015","format":false,"excerpt":"Performance of AdWords campaign is closely related with keywords which you are selecting. It is a great skill to be mastered by search engine marketers. There are, of course, other elements one needs to understand, to bring success with Pay Per Click (PPC) campaigns. 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The attribution model you use for Pay per Click campaigns, ad groups,\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/10\/Which-Google-AdWords-Attribution-Model-Must-be-Applied-on-Your-PPC-Campaigns.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/10\/Which-Google-AdWords-Attribution-Model-Must-be-Applied-on-Your-PPC-Campaigns.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/10\/Which-Google-AdWords-Attribution-Model-Must-be-Applied-on-Your-PPC-Campaigns.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/10\/Which-Google-AdWords-Attribution-Model-Must-be-Applied-on-Your-PPC-Campaigns.jpg?resize=700%2C400 2x"},"classes":[]},{"id":991,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-write-effective-ad-copies-for-your-ppc-campaigns-tips-from-adsonsearches\/","url_meta":{"origin":1254,"position":2},"title":"How to write effective Ad Copies for your PPC Campaigns. Tips from AdsOnSearches","author":"dartads","date":"April 30, 2015","format":false,"excerpt":"Crafting ad in PPC is really a big deal, because these ads will be seen by thousands of people and within a matter of milliseconds they will evaluate whether they should consider it or not. 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Quality Score is a fundamental logic in the AdWords.com system to make sure that Google display the most relevant ads in response to a search when users interact with Google search engine.\u00a0 Google\u2019s effort is to bring the best organic\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"Campaign Management \u201302-16 12-53-11","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=1050%2C600 3x, https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/Campaign-Management-%E2%80%9302-16-12-53-11.png?resize=1400%2C800 4x"},"classes":[]},{"id":329,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-improving-displayed-ads-using-ad-extensions\/","url_meta":{"origin":1254,"position":4},"title":"Google AdWords: Improving Displayed Ads Using Ad Extensions","author":"admin","date":"March 1, 2014","format":false,"excerpt":"Google results offer a wide range of PPC ad extensions for the brand ad to stand out.\u00a0 By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.\u00a0 Google ad extension will\u2026","rel":"","context":"In &quot;Ad Extensions&quot;","block_context":{"text":"Ad Extensions","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/ad-extensions\/"},"img":{"alt_text":"Google Ad Extension 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/Google-Ad-Extension-1.jpg?resize=700%2C400 2x"},"classes":[]},{"id":843,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-use-dynamic-keyword-insertion-dki-to-enhance-your-ppc-performance-benefits-of-dynamic-keyword-insertion-in-adwords\/","url_meta":{"origin":1254,"position":5},"title":"How  to use Dynamic Keyword Insertion {DKI} to enhance your PPC Performance.  Benefits of Dynamic Keyword Insertion in AdWords","author":"dartads","date":"January 19, 2015","format":false,"excerpt":"Tips from AdsOnSearches to Improve Your PPC account Keyword insertion is awesome if you have thousands of keywords\u00a0 and donot have the time and patience to create thousands of duplicate ad copies to individual products While keyword insertion may expand your CTR, remember the conversion rate.\u00a0 If you are a\u2026","rel":"","context":"In &quot;Google AdWords&quot;","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"keyword_insertion_ads","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/01\/keyword_insertion_ads.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":7,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1268,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1268"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}