{"id":1238,"date":"2016-08-02T09:49:47","date_gmt":"2016-08-02T09:49:47","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1238"},"modified":"2016-08-02T09:49:47","modified_gmt":"2016-08-02T09:49:47","slug":"history-on-pay-per-marketing-ppc-how-did-ppc-change-online-advertising","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/history-on-pay-per-marketing-ppc-how-did-ppc-change-online-advertising\/","title":{"rendered":"History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?"},"content":{"rendered":"\r\n\r\n \r\n\r\n \r\n\r\nThere are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product\/service features.\u00a0 The evolution of internet has brought a drastic change to the concept of sales as well.\u00a0 Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine.\u00a0 This brought revolutionary change to toward sales promotions which happened Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

    There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product\/service features.\u00a0 The evolution of internet has brought a drastic change to the concept of sales as well.\u00a0 Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine.\u00a0 This brought revolutionary change to toward sales promotions which happened Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[38,3],"tags":[100,101,98,99,96,97],"class_list":["post-1238","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-pay-per-click-internet-marketing","tag-goto-com","tag-idealab","tag-larry-page","tag-ppc","tag-quality-score","tag-sergey-brin"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-jY","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":67,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/importance-of-web-analytics-accuracy-for-online-business-growth\/","url_meta":{"origin":1238,"position":0},"title":"Importance of Web Analytics Accuracy for Online Business Growth","author":"admin","date":"February 1, 2011","format":false,"excerpt":"In the past decade, the Internet has transformed marketing, but anyone expecting to increase their revenue and profitability using the web needs to get their facts straight with respect to web traffic. 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