{"id":1189,"date":"2015-12-16T11:41:49","date_gmt":"2015-12-16T11:41:49","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1189"},"modified":"2016-01-27T02:46:04","modified_gmt":"2016-01-27T02:46:04","slug":"get-better-results-from-your-ads-using-ab-testing-basics-of-ab-testing-process","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/get-better-results-from-your-ads-using-ab-testing-basics-of-ab-testing-process\/","title":{"rendered":"Get Better Results from your Ads using A\/B Testing. Basics of A\/B Testing Process"},"content":{"rendered":"The traditional advertising methods lack real measuring tools, and advertisers are always in a dilemma whenever they launch a new campaign. \u00a0Advertisers are not sure about the real return on each of their investment or ads spending whenever stakeholders come up with questions. \u00a0They were always dodged by the question \u2013 \u201chow do you know which campaign or Ads were successful? Many a times, they make presentation before sample population, use small electronic devices, and seek feedback form to Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

The traditional advertising methods lack real measuring tools, and advertisers are always in a dilemma whenever they launch a new campaign. \u00a0Advertisers are not sure about the real return on each of their investment or ads spending whenever stakeholders come up with questions. \u00a0They were always dodged by the question \u2013 \u201chow do you know which campaign or Ads were successful? Many a times, they make presentation before sample population, use small electronic devices, and seek feedback form to Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[38],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-google-adwords"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-jb","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1671,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-link-facebook-ads-with-objectives-overview-of-facebook-ads-and-objectives\/","url_meta":{"origin":1189,"position":0},"title":"How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives","author":"dartads","date":"March 19, 2019","format":false,"excerpt":"Facebook Advertising is quite easy to set up.\u00a0\u00a0 However, to bring success to campaign it is important to tag the campaign with right objectives.\u00a0 Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"How to Link Facebook Ads with Objectives? 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Programmatic Advertising is frequently labeled as the future of digital marketing services. \u00a0Programmatic Advertising is a way of buying and selling media using automated technology. \u00a0\u00a0In many cases, programmatic media is bought and sold in auction-like an environment that operates much like the stock market. \u00a0By\u2026","rel":"","context":"In "Display campaign"","block_context":{"text":"Display campaign","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/display-campaign\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/11\/pexels-photo-572056-1.jpeg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/11\/pexels-photo-572056-1.jpeg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/11\/pexels-photo-572056-1.jpeg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/11\/pexels-photo-572056-1.jpeg?resize=700%2C400 2x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/11\/pexels-photo-572056-1.jpeg?resize=1050%2C600 3x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2017\/11\/pexels-photo-572056-1.jpeg?resize=1400%2C800 4x"},"classes":[]},{"id":1658,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/easy-steps-to-set-up-google-ads-a-few-tips-for-keyword-research-and-initiating-google-ads\/","url_meta":{"origin":1189,"position":2},"title":"Easy Steps to Set up Google Ads \u2013 A few Tips for Keyword Research and Initiating Google Ads","author":"dartads","date":"December 17, 2018","format":false,"excerpt":"Google Ads is from Google, where advertisers pay based on result.\u00a0 Result means click on the ads, or viewing of ads and other appropriate metrics as identified.\u00a0 It is very simple to set up Google AdWords. \u00a0Here is the process of setting up Google Ads very quickly. Step1: Sign in\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Easy Steps to Set up Google Ads \u2013 A few Tips for Keyword Research and Initiating Google Ads ","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2019\/02\/1200px-Google_Ads_logo.svg_-241x300.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1665,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/google-adwords-changed-to-google-ads-in-2019-features-of-google-ads\/","url_meta":{"origin":1189,"position":3},"title":"Google AdWords Changed to Google Ads in 2019. Features of Google Ads","author":"dartads","date":"January 18, 2019","format":false,"excerpt":"Google AdWords has changed its name to Google ads.\u00a0 Google Ads is same as Google AdWords.\u00a0 It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/digital-marketing\/"},"img":{"alt_text":"Google AdWords Changed to Google Ads in 2019. 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Below are the steps on how to create one of these campaigns inside your Google AdWords account. Steps 1) Sign in or\u2026","rel":"","context":"In "Google AdWords"","block_context":{"text":"Google AdWords","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/google-adwords\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/04\/2.png?resize=700%2C400 2x"},"classes":[]},{"id":1590,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/know-your-ad-placements-before-setting-up-your-campaign-on-facebook\/","url_meta":{"origin":1189,"position":5},"title":"Know your Ad Placements before setting up your Campaign on Facebook","author":"dartads","date":"January 24, 2018","format":false,"excerpt":"Facebook Ads is the most powerful tool for advertising your business and organizations.\u00a0 The ads platform connects with the people who are most likely to be interested in their products and services. \u00a0It works both for B2C and B2B companies.\u00a0 There are instances such ads brought tremendous result to advertisers\u2026","rel":"","context":"In "Display campaign"","block_context":{"text":"Display campaign","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/display-campaign\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/digital-marketing-news\/wp-content\/uploads\/2018\/05\/adson.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":5,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1197,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1189\/revisions\/1197"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}