{"id":1158,"date":"2015-09-05T09:13:02","date_gmt":"2015-09-05T09:13:02","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1158"},"modified":"2015-10-01T09:19:08","modified_gmt":"2015-10-01T09:19:08","slug":"impression-share-get-more-visibility-for-your-ads-by-learning-the-tips","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/impression-share-get-more-visibility-for-your-ads-by-learning-the-tips\/","title":{"rendered":"Impression Share \u2013 Get More Visibility for your Ads by Learning the Tips"},"content":{"rendered":"For any given keyword, Google never shows any advertiser\u2019s ads 100 percent of the time. There could be various reasons for this; the most significant being that Google wants to displays other advertiser\u2019s ads to see how they achieve the relevancy in search results.\r\n\r\nGoogle gets to control whose ads they show and how often. The percentage of the time they choose to display your ads for any given keyword is called Impression share  (IS), also known as exposure.\r\n\r\nYou may increase your Impression <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/impression-share-get-more-visibility-for-your-ads-by-learning-the-tips\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>For any given keyword, Google never shows any advertiser\u2019s ads 100 percent of the time. There could be various reasons for this; the most significant being that Google wants to displays other advertiser\u2019s ads to see how they achieve the relevancy in search results. Google gets to control whose ads they show and how often. The percentage of the time they choose to display your ads for any given keyword is called Impression share (IS), also known as exposure. You may increase your Impression Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[38],"tags":[],"class_list":["post-1158","post","type-post","status-publish","format-standard","hentry","category-google-adwords"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-iG","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1158"}],"version-history":[{"count":4,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1158\/revisions"}],"predecessor-version":[{"id":1166,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1158\/revisions\/1166"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1158"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}