{"id":1151,"date":"2015-08-29T10:25:38","date_gmt":"2015-08-29T10:25:38","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1151"},"modified":"2015-09-14T10:35:15","modified_gmt":"2015-09-14T10:35:15","slug":"keyword-match-types-exact-match-phrase-match-and-negative-keywords-how-does-the-match-type-influence-ppc-account-performance","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/keyword-match-types-exact-match-phrase-match-and-negative-keywords-how-does-the-match-type-influence-ppc-account-performance\/","title":{"rendered":"Keyword Match Types \u2013 Exact Match, Phrase Match and Negative Keywords  How does the Match Type Influence PPC Account Performance?"},"content":{"rendered":"Exact match option gives you total control of the keywords and clicks. Probably, this match will result in comparatively lesser impressions and fewer clicks . No worry about wasting clicks on irrelevant keywords and searches. Once we modify keyword with square brackets around it the keyword will take a new shape in the form of Exact Match as given below;\r\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 [buy formal shoes]\r\nAds connected to this keyword will now only show when people key in this exact keyword phrase <a href=\"http:\/\/www.adsonsearches.com\/digital-marketing-news\/keyword-match-types-exact-match-phrase-match-and-negative-keywords-how-does-the-match-type-influence-ppc-account-performance\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Exact match option gives you total control of the keywords and clicks. Probably, this match will result in comparatively lesser impressions and fewer clicks . No worry about wasting clicks on irrelevant keywords and searches. Once we modify keyword with square brackets around it the keyword will take a new shape in the form of Exact Match as given below; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 [buy formal shoes] Ads connected to this keyword will now only show when people key in this exact keyword phrase Read more [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[43],"tags":[],"class_list":["post-1151","post","type-post","status-publish","format-standard","hentry","category-keyword-research"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-iz","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/comments?post=1151"}],"version-history":[{"count":4,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1151\/revisions"}],"predecessor-version":[{"id":1156,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/posts\/1151\/revisions\/1156"}],"wp:attachment":[{"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/categories?post=1151"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/wp-json\/wp\/v2\/tags?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}