{"id":1151,"date":"2015-08-29T10:25:38","date_gmt":"2015-08-29T10:25:38","guid":{"rendered":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/?p=1151"},"modified":"2015-09-14T10:35:15","modified_gmt":"2015-09-14T10:35:15","slug":"keyword-match-types-exact-match-phrase-match-and-negative-keywords-how-does-the-match-type-influence-ppc-account-performance","status":"publish","type":"post","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/keyword-match-types-exact-match-phrase-match-and-negative-keywords-how-does-the-match-type-influence-ppc-account-performance\/","title":{"rendered":"Keyword Match Types \u2013 Exact Match, Phrase Match and Negative Keywords How does the Match Type Influence PPC Account Performance?"},"content":{"rendered":"Exact match option gives you total control of the keywords and clicks. Probably, this match will result in comparatively lesser impressions and fewer clicks . No worry about wasting clicks on irrelevant keywords and searches. Once we modify keyword with square brackets around it the keyword will take a new shape in the form of Exact Match as given below;\r\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 [buy formal shoes]\r\nAds connected to this keyword will now only show when people key in this exact keyword phrase Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"

Exact match option gives you total control of the keywords and clicks. Probably, this match will result in comparatively lesser impressions and fewer clicks . No worry about wasting clicks on irrelevant keywords and searches. Once we modify keyword with square brackets around it the keyword will take a new shape in the form of Exact Match as given below; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 [buy formal shoes] Ads connected to this keyword will now only show when people key in this exact keyword phrase Read more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[43],"tags":[],"class_list":["post-1151","post","type-post","status-publish","format-standard","hentry","category-keyword-research"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mxbw-iz","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1145,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/keyword-match-types-explained-broad-match-and-modified-broad-match-effects-of-match-types-in-adwords\/","url_meta":{"origin":1151,"position":0},"title":"Keyword Match Types Explained \u2013 Broad Match and Modified Broad Match \u2013 Effects of Match Types in AdWords","author":"dartads","date":"August 22, 2015","format":false,"excerpt":"Keywords are the groundwork in AdWords account, and keywords work much uniquely in contrast to what numerous individuals think. Most powerful keywords are generated out of deep research.\u00a0 It won\u2019t occur incidentally or inside of the introductory setup. 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Relevance of Keywords in SEO","author":"dartads","date":"February 16, 2015","format":false,"excerpt":"A keyword is a term that is used to match the query a person enters into a search engine with specific information.\u00a0 Most people enter search phrases that consist of two to five words.\u00a0 Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords.\u00a0 Good keyword\u2026","rel":"","context":"In "Keyword Research"","block_context":{"text":"Keyword Research","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/keyword-research\/"},"img":{"alt_text":"keywords","src":"https:\/\/i0.wp.com\/www.adsonsearches.com\/blog\/wp-content\/uploads\/2015\/02\/keywords.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":349,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/search-engine-optimization-how-to-do-keyword-research-for-better-search-results-in-seo\/","url_meta":{"origin":1151,"position":3},"title":"Search Engine Optimization (SEO)","author":"admin","date":"March 6, 2014","format":false,"excerpt":"The keywords are most important keywords in Search Engine Optimization (SEO) which make it possible for users to find a website through search engines.\u00a0 A well optimized website will bring comparatively good responses for the keywords.\u00a0 The responses from potential visitors towards right keywords will help in connecting the website\u2026","rel":"","context":"In "Keyword Research"","block_context":{"text":"Keyword Research","link":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/category\/keyword-research\/"},"img":{"alt_text":"SEO - better keyword search match 1","src":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/adsonsearches.com\/blog\/wp-content\/uploads\/2014\/03\/SEO-better-keyword-search-match-1.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":843,"url":"http:\/\/www.adsonsearches.com\/digital-marketing-news\/how-to-use-dynamic-keyword-insertion-dki-to-enhance-your-ppc-performance-benefits-of-dynamic-keyword-insertion-in-adwords\/","url_meta":{"origin":1151,"position":4},"title":"How to use Dynamic Keyword Insertion {DKI} to enhance your PPC Performance. 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